- Pages – 28
- Words – 4805
- Reading Time – Around 20 minutes ( Reading about 250 words per minute.)
Millions of people are involved in the Sales Industry. Foodstuffs are easy to sell, while life insurance is a lot tougher to sell. I have had my own consulting business for more than 25 years. Selling the so called Soft Business Products is a really big challenge. Companies need technological products such as computers, robots and printers. These are easier to sell as they are essential products. Selling products related to education and training, is more difficult as they are less tangible and are often seen as a nice to have.
This book is very focused on selling yourself well. Not all of us are involved in selling products and services, but we all need to sell ourselves well. A typical example of selling yourself well, would be an interview. When we apply for a job, we really need to make a good impression. We have to sell ourselves well to the interviewer and to other relevant parties. I was not in sales when I joined Volkswagen SA in 1990. I worked in the Education and Training Division. However, I often had to sell my ideas and suggestions to people within the Volkswagen organisation. Persuading and influencing people positively, was a part of the job.
As you read this booklet you will discover the seven success factors when it comes to selling yourself well. I hope that you find it a meaningful and interesting read. The secret is to identify areas where polishing is required and then to work on those areas. Enjoy the read!